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Speakers Beware of the 7 Deadly Sins     View Slide Show


1. Passively Pathetic Apologies that Deliver Disappointment

"Unfortunately", "we regret to inform you", and "sorry" (when you're not) are inauthentic and delay acceptance.

Instead: State possible negative news neutrally.

2.  Informing that You'll be Informing

I'd like to tell you; I'd like to ask you; I'd like to discuss with you; I'd like to remind you, etc.

Instead: Tell, discuss, ask, remind, etc.

3. Making the Point that You Already Made a Point

An audience that pays attention 100% of the time is unlikely. "Like I said before..." or, "For the second time..." may be true, and it doesn't answer the audience’s question.

Instead: Your job is to graciously answer again or devote more time off-line.

4. Generally Generalizing with Absolutes

"Always", "never", and "everyone" aren't specific enough to give you credibility.

Instead: You'll be viewed as more of an expert when you use specifics, facts, or averages.

5. Canceling the Comment with the incorrect Conjunction: "But" or "However"

Using the words but or however have the effect of canceling out whatever comes before each.

Instead: Use the win-win conjunction "and."

6. Wimpy Words Weaken Your Wow Factor

We all know ums and ahs are weak, so are: just, might, maybe, rather, hope, and try.

Instead: When you aren't sure, say: That's still being researched, looked at, tested, evaluated, etc. Then, give a follow-up time or an estimate of a follow-up time.

7. Ditch the "Don't" and Deliver the "Do"

"I don't know" even when followed by "I'll find out" emphasizes the don't.

Instead: Find out who in the room wants to know and defer to an expert who is present in the room.  Or, you can follow up after the talk.

Email the coach if you have a question, or would like information on presentation effectiveness coaching.

Copyright 2009, develup

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